Bbia’s Mukbang Edition Launch Event Draws Crowd at Van Hanh Mall
From December 6 to 8, 2024 (Friday through Sunday), Bbia celebrated the launch of its Mukbang Edition at Van Hanh Mall with a three-day event featuring both in-person and online festivities. Over the course of these three days, the brand hosted 100 simultaneous live broadcasts, engaging with fans and beauty enthusiasts across multiple platforms.
The results were nothing short of remarkable: 20,000 units sold in just two weeks, underscoring the success of Bbia’s immersive brand experience. By combining on-site demonstrations and interactive live streaming, Bbia captured the attention of shoppers and online viewers, driving excitement for the new Mukbang Edition.
